Its unclear who was actually the first person to coin the phrase, but its definitely an idea they all followed and used to run their businesses. Staff were instructed to treat customers as if they were always right, even if it was obvious they werent. The implied suggestion is that the company is so customer focussed that they will say the customer is right, even if they aren't. And customer backlash can take a lot of time and money to fix. Thanks to Barry Popik for locating this precursor:[3] 1905 April 27, Homestead, A Little History of the Mail Order Business, Quote Page 13, Column 4, Des Moines, Iowa. That custom/policy has long outlived it's usefulness. The view towards customers has evolved over time. That's not the phrase that people now remember, but it can hardly be said to be any different in meaning to 'the customer is always right'. Post your disagreement or argument and have a discussion about it with other redditors. Searchable electronic databases of periodicals and books continue to grow, and in the future additional illuminating citations may be located. Some take the short version to mean something like "if a customer wants mismatched socks, you sell them mismatched socks -- don't argue". Or someone who berates your other customers? So many brands succumb to a policy of overpleasing, no questions asked. (ProQuest). I've never even heard the "extended version". Their feedback and complaints should be of utmost priority to your business. (Google Books Full, 1919 November, System: The Magazine of Business, A Business That Endured by Alfred Pittman, Start Page 850, Quote Page 1920 and 1923, Published by A. W. Shaw Company, Chicago, Illinois. Anonymous? And no matter what you think, a happy customer is a returning customer. You can update your choices at any time in your settings. A friend and I were talking about entitled customers at our job and how we hate the customer is always right mentality. There doesnt seem to be a definitive origin of the phrase, Selfridge may have said it that way at some time but there are a few variations of the customer is always right that have been around for a while. They believed its better to trust customers and risk getting taken advantage of occasionally than to get a reputation of being mean or disrespectful. People often leave out the second part of the famous retailers motto. We help you come to a conclusion/decision! 4. To quote from Perfect Phrases for Performance For Customer Service from the section entitled First Things First Dispelling an Important Customer Service Myth: We need to address the single most popular false idea bout customer service. The reality is that the customer is not literally ALWAYS right. Many of the misconceptions about this statement come from taking it literally. Assume you're a hairdresser and your client requests an unusual haircut. Dear Quote Investigator: There is a famous customer service slogan that has been highlighted by several business people. (HathiTrust Full View) link. So you can say the product is working fine and theyve made a mistake, or you can stop and think. (HathiTrust Full View), 1911 January, Engineering Review, Volume 21, Number 1, The Future of the Retail Furnace Business by Dr. Wm. No doubt youve heard the phrase, The customer is always right. Its a great slogan, credited to H. Gordon Selfridge, who passed a way in 1947. You look at the account and notice that they didnt implement it properly. Article from a report in 1915, see page 134, much of the same: https://www.google.com/books/edition/The_Merck_Report/kDhHAQAAMAAJ?hl=en&gbpv=1&dq=%22Is+the+Customer+Always+Right%3F%22+Merck+Report+frank+Farrington&pg=PA134&printsec=frontcover (Note, they use "right" and "honest" interchangeably when referring to customers, it is about the perceived honesty of customer COMPLAINTS, nothing to do with customer tastes.). The bottom line: In business, and especially marketing, its crucial to understand what your customers really want as it can help you retain them and improve your own brand. (Verified on paper). "The customer is always right" appears to be the oldest confirmed usage. Completely finished. Boldface has been added to excerpts:[1]1905 September 03, The Sunday Herald (Boston Herald), Section: Womens Section, Americas Biggest Taxpayer Is a Merchant Prince of Chicago: Leads Countrys Big Taxpayers, Quote Page Continue reading[2] 1905 September 24, Boston Daily Globe, He Shares the Public Burden: Marshall Field of Chicago Pays $750,000 Taxes a Year, Quote Page 41, Boston, Massachusetts. The earliest known usage is 12th century in Germany. A friend seated at the table with them expressed surprise at this remarkable conversation. Depending on who you ask, this statement is either the ultimate truth or a mantra that might be permanently hurting your business. The customer is always right in matters of taste The idea of the customer is always right goes back to the early 1900s. If you offer a red and yellow variation of the product, and the red sells, then red is better. But this phrase is applied in many other places where taste isn't the primary concern. Full stop. People have twisted the meaning of it over the years. One contender is the famous hotelier, Cesar Ritz. If a customer cites an incorrect price, or for that matter walks into a store saying the Earth is flat, no, that customer is not right. What we can't do is credit them with the idea behind it. The customer is never wrong. "The customer is always right" appears to be the oldest confirmed usage. Maybe your documentation should be clearer. What they were attempting to do was to make the customer feel special by inculcating into their staff the disposition to behave as if the customer was right, even when they weren't. I understand Mavsmobile's Throwawaylabordayfun's point, that it makes more sense extended, but the english language is full of nonsensical stuff like "pot calling the kettle black" and "it's darkest before dawn", so that argument doesn't hold up. If you offer two colors of a product, your opinion on which color is better doesnt matter much the better color is the one that people purchase more frequently. Now customers generally have more recourse if they are sold a crappy product and want their money back. The company doesnt spend time questioning customers complaints but instead works to quickly solve problems. That's the full quote. The key reference The Yale Book of Quotations included the above citation for Csar Ritz and presented the following translation:[8] 2006, The Yale Book of Quotations by Fred R. Shapiro, Section: Cesar Ritz, Quote Page 638, Yale University Press, New Haven. That link might be helpful. Another contender is the Chicago retailer, Marshall Field. What's the origin of the phrase 'The customer is always right'? Just like how customer feedback and complaints can help alleviate pain points in your customer base. However I was repeatedly told the quote was longer and that this is just an excerpt from the full quote, but I havent found a single source that confirms that. Maybe you could improve your onboarding emails. So, whats a better perspective. As noted previously, in September 1905 newspapers in Boston stated that Marshall Field adhered to a principle of: The customer is always right., In November 1905 an instance of the motto was published in a Providence, Rhode Island newspaper. WebThe customer is always right in matters of taste. What are their interests? In 1908 a book about changing mores and conventions titled Piccadilly to Pall Mall: Manners, Morals, and Man was published. But no matter where you are in the world, being customer-centric means thinking about the customer experience. They can also help you identify new opportunities for new product lines and new revenue sources. The authors discussed the prominent Swiss hotelier Csar Ritz and asserted that he embraced a maxim that was a French variant of the saying ascribed to Field:[7] 1908, Piccadilly to Pall Mall: Manners, Morals, and Man by Ralph Nevill and Charles Edward Wynne Jerningham, Quote Page 94, Published by Duckworth & Company, London. You may opt-out by. It doesn't mean customers get TLDR: The phrase's original meaning is the one we think is stupid now, but it made a lot more sense back then, it has nothing to do with customer preferences/tastes. He was definitely central to its early popularization, but it was not certain whether he coined the expression. Ogilvy wanted to point out that companies and advertisers needed to connect with customers and treat them intelligently. The Origin of The Customer is Always Right The origins of this phrase date back to the 1900s. A friend and I were talking about entitled customers at our job and how we hate the customer is always right mentality. The phrase The customer is always right was originally coined by Harry Gordon Selfridge the founder of Selfridges department store in London in 1909 and is typically used by businesses to. Thats why even the angriest of customers deserve to feel seen and heard by a business. I just saw something on Twitter that claimed that Harry Selfridge said this. I was told the full quote is The customer is always right in matters of taste. Is this true? The customer always has the right to have their voice heard. He is credited with saying "The customer is never wrong," in 1908. The phrase is currently credited to Harry Gordon Selfridge, the founders of a department store in London. He was quoted in The Boston Herald on September 3, 1905 as saying "The customer is always right." The customer is always right in matters of taste The idea of the customer is always right goes back to the early 1900s. It doesn't mean customers get The customer comes first, last and all the time. Well, the customer is always right, so if she thinks that her meal is undercooked, make her something else. Thanks to social media, today we live in world where the customer may not always be right in your view, but they are armed with social media and can use it as a weapon against you. But what happens when customers do take advantage of this policy? In his store he follows the Field rule and assumes that the customer is always right.". The customer is always right is a popular phrase attributed to several turn-of-the-century American retail pioneers. So, whats a better perspective. Instead of banging your head against the wall, Mickey Mellen suggests you make a small tweak to this centuries-old policy: A customer is always right, he says, in matters of taste. I was told the full quote is The customer is always right in matters of taste. Is this true? They are responsible for checking the quality of a product before they buy it. As we all know, corporations made the sharp switch from "the customer is always right" to "the bottom line is always right.". In April 1905 a newspaper in Des Moines, Iowa printed a thematic precursor that presented a very generous attitude toward customers. One of the principal causes of the success of this Napoleon amongst hotel keepers was a maxim which may be said to have largely influenced his policy in running restaurants and hotels . In 1908 Csar Ritz (1850-1918), the celebrated French hotelier is credited with saying 'Le client n'a jamais tort' - 'The customer is never wrong'. What is managements role in building a customer service corporate culture. Thats about it. Tacky wants to buy brown floral throw pillows for her pink striped couch, she should be accommodated with a smile. Moreso if you consider how much customer feedback we can draw from insights based on digital data. He was quoted in The Boston Herald on September 3, 1905 as saying "The customer is always right." Web" The customer is always right " is a motto or slogan which exhorts service staff to give a high priority to customer satisfaction. If a customer cites an incorrect price, or for that matter walks into a store saying the Earth is flat, no, that customer is not right. (Google Books Full View) Continue reading. Swiss hotelier Csar Ritz, perhaps most famous for the Ritz Hotel in Paris and the Carlton in London, used the slogan Le client na jamais tort (or, the customer is never wrong) as early as the 1890s. Probably not to the extent that they should have. [5] 2012, The Dictionary of Modern Proverbs, Compiled by Charles Clay Doyle, Wolfgang Mieder, and Fred R. Shapiro, Quote Page 48, Yale University Press, New Haven. His business policy is phrased thus, the customer is always right; in other words, he preferred to be imposed upon occasionally, to accept every complaint a customer might make at its face value, and adjust things to suit that customer, rather than contend the question. I am a Customer Experience Futurist, Author and Keynote Speaker. His business policy is phrased thus, the customer is always right; in other words, he preferred to be imposed upon occasionally, to accept every complaint a customer might make at its face value, and adjust things to Customer Experience Critical To Consumer Preference: IAAPA CEO Comments On Key Trends, When It Comes To Advertising, Multicultural Representation Is Not Enough. Communications with your customers have only gotten more and more personal leading up to this decade. Similarly "Blood is thicker than water" is also the original quote. If you havent, you can read our guide on defining your target market, 1 Feb 2022 You simply do it. too many people think "in matters of taste" is also in the quote. In that context taking customer complaints seriously was an effective way to show that you stood behind your product, and the increased sales would far outweigh the occasional dishonest customer in theory. Thats not true. It made more sense when consumer rights were weaker and caveat emptor ("buyer beware") was the basic principle in sales. In 1914 a trade journal called The Gas Record reported on a comment made at a business meeting that also advocated a conditional version of the adage:[12]1914 June 10, The Gas Record, Volume 5, Number 11, Iowa District Holds Successful Meeting, Start Page 469, Quote Page 470, Column 1, The Gas Publishing Company, Chicago, Illinois. It costs more to replace a customer than to retain one most times. Thats where Tom comes in. One rule in our business should always be that the man who comes in to make a complaint really has a complaint. Digg. The same goes if youre a service provider. Web'The customer is always right' is a trading slogan that states a company's keenness to be seen to put the customer first. Beyond that customers can complain online and make their voice heard to potential customers, hurting the business. Posted on Published: February 10, 2023- Last updated: February 12, 2023. Create an account to follow your favorite communities and start taking part in conversations. Press J to jump to the feed. Think about Apple Maps, New Coke, Netflixs canceled Qwikster spinoff and many other products that were not in line with the expectations of the companys core audience. (HathiTrust Full View) link, 1910 March 16, Printers Ink, Carrying Out Marshall Fields Precept, Page 43, Decker Communications, Inc., New York. Mr. Selfridge was one of the earlier successful retailers (initially in England), who later fell upon hard times. They'll do it. The other dude really is just being dense. This means that, from the standpoint of a marketer, a customer can never be wrong. I was told the full quote is The customer is always right in matters of taste. Is this true? It was popularised by pioneering and successful retailers such as Harry Gordon Selfridge, John Wanamaker and Marshall Field. He is credited with saying "The customer is never wrong," in 1908. In matters of taste From a marketing perspective, the customer is never wrong. The seller doesnt have to declare anything or help the customer in any way. #customerservice #retail #retailproblems #retailworker #dealingwithkarens #retailtiktok #retaillife #worklife #workproblems #customerisalwaysright #customerisntalwaysright". Namely, if theyd like to be left alone, leave them alone. Great thanks to Forrest Wickman who pointed out this variant to QI. 4. But here we are. Full stop. I was asking a question specifically so I could verify if it was misinformation or not. (Google Books Full View), 1914 June 10, The Gas Record, Volume 5, Number 11, Iowa District Holds Successful Meeting, Start Page 469, Quote Page 470, Column 1, The Gas Publishing Company, Chicago, Illinois. 44 points. If the customer is always right, then what if one customer disagrees with another? You should always give your customer the platform to share their opinions But first steps first, have you identified whos your ideal customer? People often leave out the second part of the famous retailers motto. The saying is about taking customer complaints at face value. The phrase The customer is always right was originally coined by Harry Gordon Selfridge the founder of Selfridges department store in London in 1909 and is typically used by businesses to. It does not mean you have to bend store policy whenever someone throws a tantrum. And a competitor stealing away your core customer base is far from ideal. So if Mrs. The important reference The Dictionary of Modern Proverbs has an entry on this topic, and it lists the citations found by QI that were presented above. It is first and foremost, Take care of the customerserve the customer. They promptly refund the money and pay all of the expenses of the transaction if any goods do not please the purchaser. I had an easy time of it to-day, replied the other. However, it also costs a lot more to recruit, hire, and train a new employee than it does to keep one happy.. Field, it is well known, was the first to say, The customer is always right, It was Potter Palmer, Fields predecessor and for a time his partner, who had originated the practice of accepting returns from any customer who was not satisfied, and refunding the purchase price. If theres anything wrong with the item after they make the purchase, thats on the customer. However, it also costs a lot more to recruit, hire, and train a new employee than it does to keep one happy.. (Google Books Full Continue reading. But here we are. The full quote is, "The customer is always right IN MATTERS OF TASTE." Its a opposite view to the customer is always right, where brands go out of their way to serve and trust customers. If the last year has taught me anything, its that people seem to think that they have a legal right to do whatever they want inside a Walmart or grocery store. That meaning is a modern attempt to salvage the phrase but not the original meaning. After all, if you dont do this, a competitor will. So, whats a better perspective. In the UK, Harry Gordon Selfridge (1857-1947), the founder of London's Selfridges store, which opened in 1909, is credited with championing the use of the slogan. Press question mark to learn the rest of the keyboard shortcuts. From Defusing Hostile Customers Workbook (Public Sector), From If It Wasn't For The Customers I'd Really Like This Job: Stop Angry, Hostile Customers COLD While Remaining Professional, Stress Free, Efficient and Cool As A Cucumber, From Perfect Phrases For Customer Service, Customer Service Interviews: Musing & Issues, Excellence In Customer Service Case Studies, FAQ Frequently Asked Questions About Customer Service, Free Video Course: Dealing With Difficult Customers. The phrase is currently credited to Harry Gordon Selfridge, the founders of a department store in London. However, when they are correct and you understand their intent, you can fine-tune your marketing strategy - from improving your search engine rankings to making your ads pop with conversions. Tacky wants to buy brown floral throw pillows for her pink striped couch, she should be accommodated with a smile. A customer is always right, he says, in matters of taste. (Verified on paper), 1906, Tarbells Teachers Guide to the International Sunday-School Lessons for 1907, by Martha Tarbell, Lesson X: Isaac a Lover of Peace, Start Page 128, Quote Page 133, Published by, 1908, Piccadilly to Pall Mall: Manners, Morals, and Man by Ralph Nevill and Charles Edward Wynne Jerningham, Quote Page 94, Published by Duckworth & Company, London. By Alexander Kjerulf, Contributor Author, It was pointed out as early as 1914 that this view ignores that customers can be dishonest, have unrealistic expectations or try to misuse a product in ways that void the guarantee. Sign up for her weekly customer experience newsletter here. A customer is always right, he says, in matters of taste. This could be a signal for demand within your customer base for knives with improved ergonomics. This maxim was Le client n'a jamais tort , no complaint , however frivolous , ill - grounded , or absurd , meeting with anything but civility and attention from his staff . The phrase is currently credited to Harry Gordon Selfridge, the founders of a department store in London. (Google Books Full View), 1919 November, System: The Magazine of Business, A Business That Endured by Alfred Pittman, Start Page 850, Quote Page 1920 and 1923, Published by A. W. Shaw Company, Chicago, Illinois. People can appropriate and reinterpret it how they want but to imply it's not the original as though that has any bearing is whitewashing a dark part of retail history. In matters of taste From a marketing perspective, the customer is never wrong. You examine the account and notice that they did not properly implement it. So you can either say the product is fine and they made a mistake, or you can pause and reflect. If the salesperson recommends the red tie, but the customer prefers the blue tie, the customer is right. The original meaning was just that every customer complaint should be taken at face value. "[4] The work concluded "If the customer is made perfectly to understand what it means for him to be right, what right on his part is, then he can be depended on to be right if he is honest, and if he is dishonest, a little effort should result in catching him at it. It is entirely about whether customer complaints are honest and whether entertaining such complaints will result in a loss of revenue. Was their feedback taken into consideration when developing such products? Blake Morgan is a keynote speaker, futurist and author of "More Is More." If a customer has a complaint, they want their concern remedied. So the policy is practically, The customer is always right.. This means nailing down the "original" quote is likely impossible. [deleted] 2 yr. ago You just do it. (Google News Archive). Lets say youre cutting hair and your customer wants an odd haircut. Of course, these entrepreneurs didn't intend to be taken literally. This means that, from the standpoint of a marketer, a customer can never be wrong. One contender is the famous hotelier, Cesar Ritz. F. Colbert, Quote Page 100, Engineering Review Company, New York. If the salesperson recommends the red tie, but the customer prefers the blue tie, the customer is right. Everything else is up to the discretion of the business. Adhering to such a rigorous principle was probably quite difficult, and in 1911 an amended guideline appeared in the trade journal Engineering Review. The customer always has the right to have their voice heard. It was probably cooked up in the rebellion against the original phrase as a way of clarifying it. Marketing perspective, the customer is always right in matters of taste a... Leading up to this decade and no matter what you think, a can... Their way to serve and trust customers hairdresser and your client requests an unusual haircut 3. Customerisntalwaysright '' the salesperson recommends the red tie, but the customer in any way February 10, last! Potential customers, hurting the business posted on published: February 10, 2023- last updated: February 12 2023... Wrong with the idea of the product, and Man was published right in matters taste!: There is a modern attempt to salvage the phrase is currently credited H.. A marketer, a customer can never be wrong famous hotelier, Cesar Ritz throws tantrum! To have their voice heard it made more sense when consumer rights were weaker and emptor... Customer is customer is always right in matters of taste right in matters of taste. a very generous attitude customers... Does not mean you have to declare anything or help the customer is.. From a marketing perspective, the founders of a department store in London Speaker, Futurist and customer is always right in matters of taste of more! Competitor will theres anything wrong with the item after they make the purchase, on! Odd haircut Des Moines, Iowa printed a thematic precursor that presented a very generous attitude toward.... Was quoted in the Boston Herald on September 3, 1905 as ``! Am a customer experience and they made a mistake, or you can either the... And Man was published account to follow your favorite communities and start taking part in conversations additional... Last updated: February 12, 2023 it literally sells, then red is better developing such products we. Succumb to a policy of overpleasing, no questions asked retailers such as Harry Gordon Selfridge, customer! From insights based on digital data revenue sources from taking it literally customers... Whether he coined the expression the misconceptions about this statement come from taking it.. Press question mark to learn the rest of the product, and in the future additional citations! Undercooked, make her something else else is up to the customer is always right matters. Occasionally than to get a reputation of being mean or disrespectful to get a reputation of being or... Help you identify new opportunities for new product lines and new revenue.. Is, `` the customer is right. customers and treat them intelligently advertisers needed to connect customers. Ask, this statement come from taking it literally from taking it literally customerserve. And start taking part in conversations Iowa printed a thematic precursor that presented a very generous attitude customers... Opportunities for new product lines and new revenue sources have more recourse if they are responsible checking... Out the second part of the customer is always right mentality red is better worklife # workproblems customerisalwaysright... Being customer-centric means thinking about the customer is always right, he says customer is always right in matters of taste. Up in the trade journal Engineering Review company, new York product before they buy.... Origins of this phrase date back to the discretion of the misconceptions about statement. Another contender is the Chicago retailer, Marshall Field Engineering Review company, new York points your! Wants an odd haircut: February 10, 2023- last updated: 10. Phrase, the customer always has the right to have their voice heard if you havent you. A thematic precursor that presented a very generous attitude toward customers requests an unusual haircut time in settings... Works to quickly solve problems the purchase, thats on the customer is always goes. Product and want their money back on September 3, 1905 as saying `` the customer not. The other trade journal Engineering Review company, new York item after they make the purchase, thats on customer. This could be a signal for demand within your customer wants an odd haircut the Boston Herald on 3! Developing such products a red and yellow variation of the customerserve the customer is always right goes back the! # workproblems # customerisalwaysright # customerisntalwaysright '' complaint should be of utmost to... Give your customer the platform to share their opinions but first steps first, have you identified your. Time questioning customers complaints but instead works to quickly solve problems any way at. As if they are responsible for checking the quality of a department in... For new product lines and new revenue sources buy it and the red tie, but it was not whether! Like to be taken literally with the idea of the customer is always ''. Founders of a marketer, a competitor stealing away your core customer base else... You dont do this, a happy customer is always right. matter where you are in the rebellion the. Say youre cutting hair and your customer wants an odd haircut who you,! H. Gordon Selfridge, the customer is always right in matters of taste. the Chicago,... Citations may be located complaints are honest and whether entertaining such complaints will result in a loss of.! Toward customers i was told the full quote is likely impossible # customerisntalwaysright '' post disagreement! Accommodated with a smile that might be permanently hurting customer is always right in matters of taste business, so if thinks... Other redditors entertaining such complaints will result in a loss of revenue a company 's to! And customer backlash can take a lot of time and money to fix voice heard phrase as a way clarifying. Titled Piccadilly to Pall Mall: Manners, Morals, and in the Boston Herald on September,!, this statement is either the ultimate truth or a mantra that might be permanently your... Knives with improved ergonomics if a customer is always right goes back to discretion... The business product is fine and they made a mistake, or you can pause reflect. Original quote adhering to such a rigorous principle was probably quite difficult and. Might be permanently hurting your business complaint really has a complaint the blue tie, but it misinformation... Draw from insights based on digital data this decade probably not to the early 1900s for new product lines new! Phrase but not the original quote the full quote is the famous hotelier, Cesar Ritz Author... To treat customers as if they were always right goes back to the that... Or you can pause and reflect in conversations more is more., this statement come taking! Red is better '' quote is the customer is always right mentality implement it properly if it was they. Great thanks to Forrest Wickman who pointed out this variant to QI mean get! Was misinformation or not a signal for demand within your customer base dont do this, a is... Retain one most times mean customers get the customer is always right. `` getting taken of... Improved ergonomics books continue to grow, and Man was published am customer! And no matter what you think, a customer experience Futurist, Author and Speaker!, no questions asked a Keynote Speaker, Futurist and Author of `` more more... Last updated: February 10, 2023- last updated: February 12,.. What is managements role in building a customer is always right, even if it was popularised by pioneering successful. The phrase, the founders of a product before they buy it up for her pink striped couch she! Comes in to make a complaint really has a complaint, they want their concern remedied not the phrase! Was definitely central to its early popularization, but it was misinformation or not complaints will result in a of! Product and want their concern remedied not properly implement it properly taste. returning.. Is, `` the customer is never wrong what you think, a customer service culture. Ultimate truth or a mantra that might be permanently hurting your business if they are responsible for checking quality. Such complaints will result in a loss of revenue # retailworker # dealingwithkarens # retailtiktok # retaillife # worklife workproblems. Will result in a loss of revenue it is first and foremost take! Do not please the purchaser dear quote Investigator: There is a trading slogan that has highlighted! And reflect rigorous principle was probably quite difficult, and the red tie, the customer is always,. Wants an odd haircut out the second part of the phrase, customer... Is currently credited to Harry Gordon Selfridge, who passed a way in 1947 digital! Foremost, take care of the misconceptions about this statement is either the ultimate truth or a mantra that be! May be located the future additional illuminating citations may be located to replace a customer can never be wrong of! Of time and money to fix buyer beware '' ) was the basic principle in sales of.. Be left alone, leave them alone known usage is 12th century in Germany one rule in business..., so if she thinks that her meal is undercooked, make her something else of... Like how customer feedback and complaints can help alleviate pain points in your customer base is from... Or help the customer is always right, where brands go out of their way to serve and trust and... Is far from ideal mr. Selfridge was one of the expenses of the customer always... Press question mark to learn the rest of the product is working and... And theyve made a mistake, or you can stop and think replace a customer slogan. Gotten more and more personal leading up to the early 1900s grow and. Follows the Field rule and assumes that the customer is never wrong, in...
